Tutorial: Packaging Design Combining Images and Typography

Define the Visual Tone and Style Direction

For this project, we’re aiming to create a packaging design that blends typography with imagery. To establish the right tone, it’s essential that the selected images and text align harmoniously. We can begin by collecting posters and other visual references to draw inspiration.

Find Stable Images

Once the general visual direction is set, start browsing through various images or classical artworks. This phase can be relaxed and open — gather materials as broadly as possible, and don’t be afraid to explore different styles and types.

Structure and Arrange Text Content

Organize all product-related textual content. Based on the chosen typographic style, structure the information according to its hierarchy — from most important to least. This helps ensure clarity and balance in the design.

Enhance Packaging Texture and Quality

For a classic and vintage-inspired design, incorporating handwritten fonts can give the packaging a historical feel. Consider using printing techniques like embossing, foil stamping, or debossing to add a rich sense of texture and layering.

Extend to Related Materials

The design can be adapted to other packaging formats such as gift boxes, tote bags, or tear-strip boxes. When extending the design, try to maintain consistency in typography and overall style to preserve the unified tone.

Conceptualize the Presentation Scene

Since this packaging is filled with a strong sense of Greek classical aesthetics, we can take inspiration from still-life classical paintings or elegant product photography, especially of fine liquors. This stage requires patience — keep experimenting and refining the visual concept.

About Us

At Picit AI, we’re redefining the way people interact with images through the power of artificial intelligence. Whether you’re a designer, content creator, entrepreneur, or just someone with a creative spark, Picit AI provides the tools you need to bring your ideas to life — fast, easy, and beautifully.

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