4 Practical Tips to Help You Master Packaging Design: Vector Illustration Packaging Tutorial

Confirm the Theme and Style Direction

This project focuses on creating a fragrance packaging series themed around the four seasons: spring, summer, autumn, and winter. The main visual elements will feature animals, with an overall tone of refined elegance and minimalism.

Gather a wide range of animal illustrations and seasonal landscapes. Look for relevant color palettes and illustration materials to build a visual library of inspiration.

Illustration and Design Process

The illustrations will primarily depict seasonal landscapes and small animals. Start by collecting a large amount of reference material for inspiration. Use the Pen Tool to sketch out rough drafts, then refine the details and experiment with color palettes. Adding textures can enhance the visual richness of the illustrations.

Packaging Structure Selection and Concept

Given the intricate nature of the illustrations, it’s important to choose packaging structures that highlight the fragrance’s sense of luxury and design. Opt for more refined formats such as rigid boxes with lids or book-style boxes.

Typography and Layout

In line with the elegant style of the packaging, mixing different English fonts can make the design more interesting and less rigid. Adding small tags and decorative lines can enhance the retro vibe, making the overall look more sophisticated and high-end.

Packaging Material Extensions

Consider expanding the series to include related fragrance products such as perfumes, balms, and diffuser bottles. When extending the product line, maintain consistency in typography and tone to ensure the entire collection looks cohesive.

Scene Construction and Concept

Before setting up product scenes, refer to similar product photography for ideas. This packaging concept evokes imagery of withered wood, plants, and stones — these elements can be appropriately added to renderings to enhance the overall atmosphere and elevate the sense of luxury.

3D Rendering

Focus on creating a strong light and shadow ambiance for the fragrance packaging renderings. This will lend the visuals a still, oil painting-like elegance and sophistication.

About Us

At Picit AI, we’re redefining the way people interact with images through the power of artificial intelligence. Whether you’re a designer, content creator, entrepreneur, or just someone with a creative spark, Picit AI provides the tools you need to bring your ideas to life — fast, easy, and beautifully.

From our signature AI Image Generator to powerful features like background removal, photo enhancement, image upscaling, and watermark removal, Picit AI makes image customization effortless. We also offer creative tools for generating profile pictures, illustrations, advertising content, mockups, and more.

Our mission is simple: to empower creativity for everyone. No complicated software. No expensive tools. Just smart, intuitive AI that lets you focus on what matters — your vision.