8 Product Styling Techniques to Make Your Designs Stand Out
Styling is the external visual language of a product—its first impression. A great design often captures attention instantly. Mastering product styling and design methods is the first step toward creating outstanding work. Here are some common product styling techniques:
Geometric Styling
Geometric styles are one way to differentiate product appearances.
Basic geometric shapes like squares and circles form the core elements of industrial design.
Co-box Pencil Sharpener Design
Basic shapes are often overlooked, yet they are the building blocks of everything around us.
This work perfectly demonstrates how simple basic forms can be cleverly combined to create stunning designs.
The Boolean union of spheres and cubes creates a sense of tension, as if an orange ball is trapped within a white space.
Interlocking Design
As products become more minimalistic, creating striking designs through the interlocking of forms becomes increasingly important.
Interlocking involves the clever combination of two or more different elements. Entry points can include shape, color, or material.
This not only creates novel appearances but also highlights specific parts and directs user attention.
Besides aesthetics, interlocking design can promote functional integration, achieving a "1 + 1 > 2" effect.
Peach Easy Sculptural Chair
The Peach Easy Chair explores an innovative joint: metal components pass through the cushion and connect to the chair legs.
The resulting "tension" causes the cushion to deform into unique indentations, making the chair resemble a sculpture.
Typically, achieving this effect requires foam cutting or casting.
Here, a simple 3D-printed metal component accomplishes the same effect, reducing waste and eliminating the need for glue.
Biomimicry Design
Biomimicry design draws inspiration from nature’s forms, colors, textures, sounds, functions, and structures.
It is an important method and mindset in product design.
GARZA Crane Lamp
Every part of this lamp’s lines and shapes aligns perfectly with the features of a crane.
The bird's beak serves as the lamp head, and bending the crane’s neck adjusts the light direction.
The legs, modeled after crane joints, are foldable for practical use.
Cutway Design
Cutaway styling involves partially removing sections of a basic product form—a subtraction technique.
The size, quantity, and curvature of the cut areas can dramatically change the design's appearance.
One&Done Toothbrush
This is a portable travel toothbrush with a built-in storage compartment for toothpaste tablets, eliminating the need for traditional tube toothpaste.
A clean, sweeping cut line splits the toothbrush head and cap, serving as a striking design highlight.
Hollow-Out Design
Hollow-out design involves removing material through cutting or perforation.
It enhances aesthetics, creates memorable details, and offers practical benefits across various applications.
STELAE Portable Speaker
This portable home speaker blends a sculptural look with a chrome metallic finish for maximum tech appeal.
It can be used wirelessly and includes a charging cable.
The control panel on the top features volume and playback buttons, along with Bluetooth connectivity.
The round base edge also houses a USB Type-C port for phone connections.
Indentation Design
Indentation involves creating localized depressions or concave areas on a product’s surface, adding depth and layers.
Designers use indentations to emphasize features or details, making products more eye-catching.
DBMX [Factor] Smart Jump Rope
The "Factor" Smart Jump Rope features an embedded smart screen that updates workout data in real time.
It customizes fitness plans based on personal habits and allows users to share their experiences in an app community.
Wrapping Design
Wrapping design involves encircling or enveloping parts of a product, much like wrapping zongzi (rice dumplings), buns, or cocoons.
By varying proportions, positions, directions, or materials, designers create distinctive effects.
Game Controller GB-01
This Bluetooth-enabled controller is compatible with mainstream games and designed for portability.
It features four buttons (two on top and one on each side) along with a joystick for convenient operation and enhanced gaming experience.
Stacking Design
Stacking involves arranging similar units in patterns by adjusting their number and size, giving products a strong sense of order and visual impact.
Common stacking types include skeletal, gradient, and customized layouts.
Besides aesthetics, stacking often serves functional needs in modular design, maximizing space and offering flexible combinations to meet diverse user demands.
Pebble Balance Lamp
Inspired by childhood games of stacking stones, designer Miray Özlem ER created the Pebble Balance Lamp.
Each pebble contains an independent battery and touch-sensitive control, allowing users to stack them freely and create personalized lamp forms.
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